Who ya gonna call....

What does Ghostbusters theme song, have to do with your Accounting Practice?
Its all about "Trust" Its obvious, if you have a ghost, then the only call is to "Ghost Busters".


As a non-accountant, I find it strange that there is a push to get Accountants to move into the AFSL world, where trust is at a all time low..

In todays global, uncertain world, Accountants should be proud that they have retained the trust of their Clients. There are many reasons for this, but like most things, clients and the general public have long memories, and the typical local accounting Practice has stood the test of time, and maintained a consistent image within their local and national communities.

Going forward, I predict "Trust" will become the single greatest asset any Practice has.


What is professional trust?
Beyond the definitions, professional trust is the confidence that one has in the people and organizations that work and deliver professional service to the extent that one can rely on their work product, opinions, and judgments..


When professional trust is low, we construct and prescribe formal systems and attempt to ensure that we receive a specific behaviour from professionals. There is a general threat of punishment if we don’t achieve the prescribed formality. This is a loss of respectful regard and has the effect of reducing the benefits of professional reliance.
See anything  familiar about this approach?


When professional trust is high, we rely more on those personal professional connections and develop understood ways of working together. Practice aptitudes that involve diligence, pursuit of competence and reasonableness are evident in behavior.


Like most things within a Practice, one needs a set of procedures, policies and culture to ensure that a "trusted" result is always delivered to the client.


Modern Cloud based Practice Management, with embedded quality, and workflow, scheduling systems underpin a modern Practice service delivery, and client experience.


Check out Accountants Web Office, today...
Your future awaits...





Disclaimer The contents of this site should not be understood to be accounting, taxation or investment advice but rather as general product related educational information that may or may not meet your specific requirements.